Download Framing the Future: How Progressive Values Can Win Elections by Bernie Horn PDF

By Bernie Horn

Polls continually convey that almost all american citizens are progressives at center. via margins of not less than to at least one, we desire reasonable healthcare for all, whether it capability elevating taxes; wish federal motion to wrestle international warming; aid stricter gun keep watch over; don’t wish Roe vs. Wade overturned; and the record is going on. So why is it so demanding for revolutionary applicants to win elections?
Because, says Bernie Horn, so much progressives don’t know the way to provide an explanation for their principles in ways in which resonate with “persuadables”—the good portion of the citizens who don’t immediately determine as Democrats or Republicans. those are the citizens who swing elections. There’s been loads of theoretical dialogue approximately framing in recent times, yet Framing the longer term isn’t theory—the strategies defined were used effectively via revolutionary applicants around the kingdom, even in such conservative bastions as Montana, Arizona, and Florida.
Drawing on rigorous polling information and his personal adventure as a veteran political advisor, Horn explains how persuadable citizens take into consideration concerns and make political judgements and why, accordingly, the standard revolutionary techniques are essentially designed to fail with them. He deals a crash direction within the nuts and bolts of framing and indicates how one can use 3 bedrock American values—freedom, chance, and security—to body innovative positions in a fashion that creates a constant, unified political imaginative and prescient that would attract persuadable electorate. He even bargains suggestion on particular phrases and words to take advantage of whilst conversing a few number of matters and ideas.

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Additional resources for Framing the Future: How Progressive Values Can Win Elections and Influence People (BK Currents)

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Now, just how small is the target we’re aiming at? How many of the voters are persuadable? 1). Even at the peak of liberal ascendancy, Barry Goldwater still received 38 percent of the 1964 vote. And when conservatism was at its height, Walter Mondale still garnered 41 percent in 1984. For the past forty years, no major-party candidate has pulled in less than 37 percent, even when independent candidates ran strong campaigns. So at a maximum, only about one-fourth of American voters will swing from one major party to the other in a presidential election.

We Democrats, if you ask us about one piece of that, we can meander for 5 or 10 minutes in order to describe who we are and what we stand for. And frankly, it just doesn’t compete very well. The generic conservative message is pretty much taken for granted. ” Perhaps we’re giving conservatives a little too much credit for consistency. After all, corporate conservatives think that religious conservatives 26 □ PART O NE : Our Moment in History have an irrational agenda. Small-government conservatives think the rightwingers in Congress have completely abandoned all principles of fiscal austerity.

We lack effective language to frame the future. But, you may wonder, is freedom, opportunity, and security effective language? Does it persuade the persuadables? Good question—and one that can only be answered with a nationwide poll. Fortunately, we’ve got one. This page intentionally left blank CHAPTER 3 The Winning Message “‘Poll-driven politics’ is the road to hell,” writes one blogger. This is true. Polls must not determine progressive policy goals—we’ve got to pursue social justice whether or not it is popular.

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