Download Food industry R&D : a new approach by Helmut Traitler, Birgit Coleman, Adam Burbidge PDF

By Helmut Traitler, Birgit Coleman, Adam Burbidge

Study and improvement represents an unlimited unfold of issues and will be an area for controversy. In academia, such controversy may stem from conflicting interpretations of information and next conclusions, the query of who used to be first to find a selected discovering and even if the acknowledged discovering is of any price to the clinical group. R&D in company environments is usually outlined and pushed by means of charges and obviously pointed out, consumer-focused pursuits. there's, despite the fact that, universal floor among those methods as both attempt to maximise wisdom, notwithstanding for various purposes and in differnt methods. The gear and medical rigor will be comparable or exact, despite the fact that their utilization, process and interpretation are various.

This e-book discusses the history and heritage of modern day meals R&D as seen via shoppers, academia and the itself, with several chapters devoted to new and disruptive techniques. A must-read for all execs within the packaged items in addition to scholars who aspire to give a contribution to this new undefined, forcefully pushed through R&D.

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Extra resources for Food industry R&D : a new approach

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8 pipelines A term that you often hear in the context of projects and project related work is pipeline. There used to be a time when rocket ship was popular, but today it is pipeline. Another term that is often used is innovation funnel. The funny thing about all these terms is that they describe closed systems: the rocket ship is totally closed, although burned fuel is flowing out at its end; the funnel is a restriction device; and the pipeline is simply a tube with boundaries and something (oil, water, apparently projects) flows through the pipeline.

Com A typical food R&D organization: The world consists of projects 29 and, quite obviously, consumers’ expectations. I don’t intend to ridicule the term pipeline, but it is an example of corporate speak that was invented by people who have probably not done their h­ omework and was blindly accepted by all other ones in the company. A pipeline can only “lose” inefficient projects if there was a leak; actually there are some consultants in the industry who show such pipelines as porous membranes that let the inefficient and not‐so promising projects literally seep out.

Chances of being associated with a winner are bigger. 16 Food industry R&D However, the food industry is not alone in this and I could experience similar approaches in the chemical industry when I had a chance to work with some of the big ones in Germany. It is my assumption that the reasons for having a portfolio with a large number of projects are always the same as just mentioned in every R&D organization. Again, I shall discuss this in much detail in the following chapter and throughout the book.

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