By Wendy Quarry
This energetic e-book argues that during the advance procedure, communique is every thing. The authors, global specialists during this box as academics, practitioners and theorists, argue that verbal exchange for improvement is an inventive and cutting edge frame of mind which may permeate the general method of any improvement initiative. They illustrate their argument with bright case reports and instruments for the reader. Acknowledgements; advent; 1 -- verbal exchange for improvement: environment the scene; half ONE -- What we all know; 2 -- The that means of 'another' improvement; three -- Planners and searchers: methods of doing improvement; four -- Why communicators cannot speak; half -- What we discovered; five -- operating within the gray quarter; 6 -- Early champions: uncovering ideas; 7 -- New activists: rules that shuttle; eight -- The forgotten context; half 3 -- What we will do otherwise; nine -- education and negotiating within the gray quarter; 10 -- looking and listening: sturdy communique, sturdy improvement
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Additional resources for Communication for another development : listening before telling
A scant minute ago I thought of myself as a communication specialist. I work in communication, but not the kind you think When people ask us this question we tend to mumble something and find ourselves getting evasive. People would think we were hiding our profession – working for an intelligence agency perhaps, except that W h y c o m m u nicat o rs can ’ t c o m m u nicate someone in that field would already have a firm answer. Sometimes we manage to get out the word ‘communication’ but then hastily add in ‘but for development’ and then the look of puzzlement makes us falter.
People were lining up to take courses in methods like Rapid Rural Appraisal (RRA) and Participatory Rural Appraisal (PRA). The notion of people-centred development was born. Now development has been taken over by the technocrats. The same could be said for communication. Earlier we paraphrased Silvio Waisbord’s image of communication as playing second fiddle in the larger development field. Here is the full quotation: The fortunes of communication have been tied to the predominance of a technical mindset that believes that economics, health or agricultural challenges only require economic, medical or agricultural expertise.
For them communication is about telling people what to do and about changing behaviour. Did we tell you that we were going to be polemical? On the right side we have the ‘searchers’. Searchers think in terms of downward accountability and pay more attention to the actors and factors that contribute to a vision. They are satisfied if their projects contribute to good development without demonstrating direct attribution. Searchers tend to be process-oriented and in communication terms would be listeners (of course) rather than tellers.