By Victor T C Middleton, Leonard J Lickorish
Tourism at any cut-off date is in lots of methods a reflect of monetary and social swap. The adjustments in British society within the many years from the Nineteen Fifties to the twenty first century are mirrored within the kinds of tourism that the British were capable of aspire to and manage to pay for. 'British Tourism: A notable tale of progress' identifies the main major of those alterations and areas them in an historic context highlighting 4 certain eras. Now in paperback it contains 4 color images in addition to fresh chapters on tourism in Scotland and Wales.It appears intimately on the following key components: * The roots of submit conflict tourism development * advancements in shipping and legislation * advancements in lodging and stopover at sights * advertising and marketing advancements and developments - the position of marketers * Tourism developments into the twenty first centuryOffering a complete assessment of publish warfare developemnts within the British tourism undefined, British Tourism: The notable tale of progress, acts as a unmarried reference source appropriate for a panoramic readership from scholars on tourism classes and practitioners within the shuttle and tourism industries * Now in paperback with color pictures, and fresh chapters on tourism in Scotland and Wales* deals complete overview of publish battle advancements within the British tourism * Acts as a unmarried reference source for college kids and educational researchers
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Additional info for British Tourism, Second Edition: The remarkable story of growth (British Tourism Series) (British Tourism Series)
Growth sectors of tourism developed with the emergence of new entrepreneurs and new investors in the industry sectors (see Chapters 4, 5 and 6), but progress initially was slow. Government and media alike regarded tourism as a sector of no real consequence. Manufacturing was ‘good’, services, especially non-essential tourism services, ‘bad’. Even the Government decision to provide limited financial support to back its British Travel and Holidays Association in the austerity era was greeted with media scorn, with one leader article declaring that ‘no foreigner in his senses would willingly come to this damp and dismal island’.
The Labour Government of the day believed in a centrally planned economy and society, and proceeded to nationalize the principal means of production according to its socialist principles. Ports and transport were included in nationalization as key industries. Because the pre-war railway companies had acquired a range of interests outside trains, railway nationalization brought into public ownership the country’s largest hotel chain, half the coach and bus companies, a major shipping line comprising cross-channel and other passenger ferries, and also principal travel agencies and tour operators, including Thomas Cook and Pickfords.
The mid-1990s saw the effective dawn of the commercial use of the Internet as the first travel websites became available on-line to domestic personal computers, which at that time were just about powerful enough to access and download information, although speeds prior to broadband were slow. This was powerful information communications technology and as soon as on-line bookings became available (from 1995) and could be supported later with faster and more powerful PCs with broadband access, it would revolutionize tourism marketing and alter many traditional business models.